Cannes: India wins lone silver in Film, ends with 17 metals

Cannes: India wins lone silver in Film, ends with 17 metals

MUMBAI: India ended its winning run at Cannes with a tally of 17 metals, the last one coming from Ogilvy in the form of a silver Lion in the Film category.

The end show paled in comparison with last year’s kitty of 25 metals and 23 metals in 2008, prompting criticism that agencies in India need to improve their creative craft.
 
The solitary silver out of the five shortlisted entries was produced by Ogilvy & Mather Mumbai for its Bell Bajao campaigns – Software Engineer and Bus Driver against domestic violence for Breakthrough Trust. The campaigns were based on true stories of people who joined the movement against domestic violence.
 
Fevicol Moustache (Moochhwali campaign) for Pidilite Industries (Ogilvy Mumbai) and LMN campaigns titled Tummy and Water Hose (Creativeland Asia) were the other final shortlists from India. 
 
The Grand Prix winner in Film turned out to be a classic television commercial that broke the barriers between mediums. The ‘man your man could smell like’ campaign for Old Spice was “a game changer for the brand.”