Cannes: India adds 2 Gold on final day

MUMBAI: India landed up with two more gold on the last day of Cannes Lions, taking its final score to 24 metals that included four gold and 10 silver.

BBDO India and Ogilvy & Mather India, the two shortlists, won in the newly launched Creative Effectiveness and Film Craft categories.
Executed for Procter & Gamble’s Gillette Mach3 brand, BBDO’s campaign -- ‘W.A.L.S‘ Women Against Lazy Stubble – bagged the top honour.
In the Film Craft Lions category, O&M won gold for its film titled ‘Rail Gaadi’ (Train) created for promoting the Indian Railways. Introduced last year, this is the first time that India even got nominated in the category. The campaign, shot in Kolkata, was released on the occasion of the Delhi Commonwealth Games.

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