MUMBAI: Hindustan Unilever’s Mukesh Pawar and ITC Kolkata’s Tanmay Prusty are representing India in the second annual Young Marketers Competition at the 58th Cannes Lions International Festival of Creativity currently taking place in Cannes, France.

There are 34 participants, sent from 17 countries, competing for the title.

The contest aims to recognise in-house marketers, age 30 or under, from around the world and give them the opportunity to showcase their work in front of industry leaders at the festival.

The competition challenge was revealed on 22 June, when teams were given 30 hours to produce a creative brief on a product or service.

The contest will be judged by leading creatives and strategists. Gold medals will be presented to the winners at an Integrated Awards Ceremony on 25 June.

The jury includes Ketchum senior partner and president of Europe David Gallagher; Ogilvy and Mather U.K. planning director Rachel Hatton; and McCann Worldwide global strategy director Eric Einhorn.

Public relations agency Ketchum is the exclusive sponsor of the competition.