Cannes 2011: Lodestar UM wins first Gold for India

MUMBAI: Lodestar UM wins the first Gold metal for India at Cannes Lions 2011.

The agency turned triumphant for its campaign ‘The world’s first newspaper on 100% recycled newsprint’ done for Garnier.

In the Media Lions category, besides Lodestar UM, Maxus India won a Silver Lion for Tata Sky in the same category.

In the Outdoor Lions category, Taproot picked Silver and the Bronze Lions were bagged by Sorento Healthcare and BBDO India.

Taproot India bagged the Silver Lion for its entries ‘Dalai Lama’, ‘Nelson Mandela’ and ‘Hitler’ for Audio Book India. BBDO India brought home the Bronze Lion for their entries ‘Nuclear’ and ‘Sea level’ entered for White Collar Hippies.

Sorento Healthcare Communications’,‘Osama’/’Bush’, ‘Batman’/’Joker’ for Wockhardt, also managed to strike a chord with the jury and was awarded a Bronze Lion.

McCann Worldgroup, which was the only Indian agency to be nominated in the Radio category, won a Bronze. The agency won a Bronze for their entries ‘Terminator’ and ‘A few good men’ for Mirc Electronics’Onida DVD Players.

Hence, Indian agencies concluded the fourth day at Cannes with a total of 11 metals, including one precious, Gold.

The winners in the Press, Design and Cyber Lions categories will be announced tomorrow.

One expects a better performance then as the winners of Press and Design Lions categories will be announced. Indian creativity has received a total of 19 shortlists in the Press and 11 in Design Lions.

Also, the performance is expected to be better than the recession-hit 2010, when the total stood at 17, with three Gold, seven Silver and seven Bronze.

In 2009 and 2008, India had decent standings with 25 and 23 metals respectively.

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