MAM

Cannes 2011: Indians begin winning, wait for gold

MUMBAI: India begins it winning account in Cannes, but is yet to reap a gold metal. Among the first bag of winners in three categories at the Cannes Lions Festival 2011, BBDO has won two silver, followed by Mudra Communications with 1 silver and two bronze.


 
Celebrating the 58th International festival of Creativity, BBDO bagged two silver metals in the PR Lions category for its Shave Sutra campaign. The two minute long viral video was a spoof of Kama Sutra -- created for Procter & Gamble’s men skincare brand, Gillette. The video’s relativity with the ancient Indian art, with a punch of aesthetic wit, has done the trick.


 
Mudra Communications’ Silent National Anthem won silver in the PR category and picked two bronze in the Promo & Activation group. The Indian national anthem was shot in sign language and enacted by children with hearing/speech impairment.


Interestingly, both the campaigns had very strong Indian culture influence.


No awards were won by the six finalists in the Direct Lions category.

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