MAM

Cannes 2011: India wins 2nd Gold

MUMBAI: India’s gold winning continued at the Cannes Lions Festival. The second gold came in the design category with Delhi-based Out of the Box winning it for the work it did for the Mother‘s Pride brand.


India took its metal tally to 19, collecting eight awards on Wednesday. The collections included two silver and two bronze in the Press category, and one gold, two silver and one bronze in design.


 
Ogilvy India earned a silver for Perfetti‘s Mentos Sour Marbels
(Guillotine) campaign while McCann Worldgroup won a silver for Onida’s i21 Mobile.


 
Grey took home a bronze for its campaign for P&G‘s Downy while Mudra Communications picked a bronze for Union Bank of India (Home Loans). The design category had 1774 entries.


 
India scored a blank in the Cyber Lions category. The Press Lions category saw an increase in entries of 12 per cent over last year, with 5,415 entries from 74 categories.


China won its first Grand Prix in the Press category as 99 metals were announced. JWT Shanghai walked away with the top honour for its Heaven and Hell campaign done for Samsonite in China.

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