Averred Kumar, "Creative being a crucial part of any successful campaign, it becomes all the more important in regards to activations as we try to reach people in less obvious and more unique methods. With Nair joining Candid, we can be assured that we shall begin setting higher benchmarks in activations going forward."

Said Nair, "In a crowded market, it makes more sense to out-think the competition than waste resources trying to out-perform them. Candid has been regularly creating campaigns which redefine innovations in the activations space. My brief here in one simple word - Elevate."

Prior to joining Candid, Nair was Dentsu Communications Delhi creative group head and worked on brands including Aircel, Yamaha, Panasonic, Incredible India, DLF and NACO.