MUMBAI: Brand activation agency Candid Marketing has adorned a new logo and brand identity to reinvent its corporate image.

In its new avatar, the company is looking to grow beyond BTL by using creative innovation as a central tool.
 
 
The new logo of the brand has a formation of ‘dot-holes‘ or circles designed organically to form a square into the new identity signifying the flow of creativity and innovation through the delivery of logic and execution excellence. The dot-holes in the company‘s new logo also signify the new dimension to Candid - helping its clients activate their consumers across all media and not just BTL.

Said Candid Marketing co-founder and MD Atul S Nath, "The business of brand activation in India is coming of age, and brand activators are making their presence felt as partners for clients‘ brands." 
 
"Our image and branding makeover reflects the growth that the overall business segment and specifically Candid Marketing is going through. We constantly adapt and evolve with the business environment and our client needs. And so our brand and logo will be used in a way that is kinetic and adaptive across collateral from our website to visiting cards and stationery, from signage to email signatures," Nath adds.