MUMBAI: The Canadian Tourism Commission (CTC) has asked Akshay Kumar to promote Canada tourism and has appointed him as its ambassador for India.
In his new role, Kumar will leverage his celebrity status in India to promote Canada as a premier four-season destination.

Said CTC President and CEO Michele McKenzie, “We’re thrilled that Akshay Kumar has agreed to be the CTC’s Ambassador for India. Having a superstar like Akshay on board to boost Canada’s profile within his country, will help turn the spotlight on the extra-ordinary experiences that visitors can enjoy here.”

Kumar, who has enjoyed a strong relationship with Canada since his first visit in 1995, will act as the CTC’s Ambassador for India until summer 2012. The partnership will involve familiarisation trips across Canada that will be captured for local and Indian media in video and blog posts.

Averred Kumar, “I am very honoured and privileged to have been asked to represent the CTC as their Ambassador for India. Canada is my second home and I am truly proud to encourage and promote Canadian tourism in India. I have an extremely strong connection to this great land and its warm people.”

The CTC entered the Indian market in 2009 as part of its emerging markets strategy to inspire high-yield travelers to visit Canada.