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Campaign For Good! IAA partners Rotary, to show you love elders

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MUMBAI: In a unique effort to use communication as a force for good, the International Advertising Association (India Chapter) and the Rotary District 3141 will help promote a contest along with Campaign India and invite entries for an awareness campaign that will challenge Young Creative Professionals to show how they love their elders.

The winners would be felicitated at the prestigious IndIAA Awards presentation night on 26th August and their campaign would be showcased across all media platforms. Says Punit Goenka, President, International Advertising Association (IAA) India Chapter, "The IAA has always stood firm by its ethos and value system, which is based on the fact that what's good, is good for business. I think this gives us a great opportunity to partner with the Rotary District and spread an important & noble message about elder care. In fact, respecting and honouring our elders is the foundation of rich values and traditions in India. The younger generation certainly needs to be sensitized about the needs of their elders, in order to make them more aware about their responsibilities and duties. The IAA has also capitalized on its enhanced focus on Young Professionals, in order to restrict entries to professionals under the age of 35."

Adds Harjit Singh Talwar District Governor Rotary (District 3141), "Highlighting the importance of elder care we have a specific Avenue of Service that deals with this subject. We are delighted that the IAA and others are coming together to create awareness about this. We have 104 Clubs in the Mumbai region and will be able to use the service-oriented membership of these clubs to amplify the winning message manifold".

Says Abhishek Karnani Chairman IndIAA Awards Committee, this is a special category for Young Professionals (YP's) and entries received would be shortlisted by a jury of creative experts before being placed before our main jury for the IndIAA awards. We will have this category called "YP's for Good" addressing different topics in the public service space each year, going forward.

The contest is open to all professionals in the advertising industry below the age of 35. There will be no entry fee and the last date for receipt of entries would be 28th. July 2019. There would be no extensions.  Entries are invited for an integrated campaign (print, poster, social and film) that shows how young adults show their love for their elders.

It takes off from a brief received from Dignity Foundation the leader in elder care, that having invested a large part of their life in bringing up children, what elders really want from young adults is their time. And that is probably the most difficult for young adults to give.

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