MUMBAI: Confectionery and beverage company, Cadbury, has unveiled two new television commercials, playing on the tagline, "Iss Diwali Aap Kise Khush Karenge".
Created by Ogilvy, the two new television commercial (TVC) for Cadbury‘s Dairy Milk and Celebrations is aimed at influencing people to celebrate the occasion of Diwali beyond their homes.
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Ogilvy India national creative director Abhijit Avasthi said, "We have created a complete 360 degree campaign to involve and engage the target group by promoting the big thought of ‘‘Iss Diwali Aap Kise Khush Karenge?". This integrated communication strategy will be rolled out to intensify the engagement with the consumers." |
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The mediums of communication will include television, print, radio, online, and outdoor activities, adds Avasthi. Also, for the first time, the company has extended their marketing strategy to the internet  space and have launched the interactive website meethamoments.com. |
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Cadbury has partnered with social networking sites such as Facebook and Orkut to further promote its offerings by the company. |
