Cadbury to launch its first TVC for Tang

Cadbury to launch its first TVC for Tang

Cadbury

MUMBAI: Cadbury India, a part of Kraft Foods, has launched its first marketing campaign in India for its global power brand, Tang.

The spot is developed by Bates 141.

According to the company, the Tang television commercial showcases the innate creativity, talent and enthusiasm in every child.

The launch of this TVC will be supported by a robust marketing campaign, including activations and sampling in urban and semi-urban cities across India. The communications campaign will be also leveraged through digital media.

Said Cadbury India powdered beverages, gum and candy director Narayan Sundararaman, "Findings from our research with mothers and children reveal that a child‘s day is no different from that of an adult, with the level of activities that they perform during the day in school and through other extracurricular activities. Our campaign focuses on a mother‘s continuous effort to create a fun and exciting atmosphere to bring out the best in her child."