Cadbury India sweeps away Client of the Year Effie Award 2011

MUMBAI: Cadbury India made a victory at the Effie Awards 2011. Leading with 80 points, it was acknowledged as the Client of the Year.

Cadbury India pocketed Golds for three of its campaigns in consumer products-beverages/drink, confectionary and food category. The campaigns were- ‘Shubh Aarambh‘ for Cadbury Dairy milk, ‘Iss Diwali Aap Kise Khush Karenge‘ for Cadbury celebrations and ‘Meal time Meetha!‘ for Cadbury dairy Milk. It also won gold for ‘Shubh Aarambh‘ for Cadbury Dairy Milk in Integrated Advertising campaign category.

It won silver metals for ‘Twist, Lick, Dunk Oreo‘ campaign for Cadbury Oreo and ‘Iss Diwali aap lise khush karenge?‘ campaign for Cadbury Celebrations.

Rank Client Name Gold Silver Bronze Total Points
1 Cadbury India Limited 4 2 - 80
2 Vodafone India Limited 2 1 1 45
3 Hindustan Unilever Limited 1 - 4 35
4 Pepsi Foods Pvt. Ltd. - 1 - 35
5 Ceat Limited 1 1 - 25
6 Idea Cellular Limited 1 1 - 25
7 Hero MotoCorp. Ltd. - 2 - 20
8 Marico Limited - 1 2 20
9 Volkswagen India Private Ltd. - 2 - 20
10 Audi India Ltd. - 1 1 15

Vodafone collected two Golds for the campaign ‘BlackBerry for Everyone‘ in Services: telecom and related products and integrated advertising campaign categories. Its Silver came in from ‘Vodafone Super Zoozoo-Coming from behind‘ campaign while the Bronze came in from ‘Vodafone-winning the Indian mobile number portability battle‘ campaign.

Number 3 spot winner HUL won its Gold from Dove‘s ‘Ambush the Ambush‘ campaign created by O&M. It collected its Bronze metals from ‘Walking the tight rope‘ campaign for Pond‘s Dreamflower talc, ‘Lifebuoy Superfast Handwash‘ campaign for Lifebuoy, ‘Jammy Art‘ campaign for Kissan Jammy and ‘3 Roses believers (Fans) v/s Non-believers (Hero) campaign for Brooke Bond 3 roses.

Pepsi took away the Grand Effie for ‘Change the game‘ campaign. It also won for the same campaign in Integrated Advertising Campaign category.

Ceat bagged Gold for ‘Be Idiot Safe with Ceat Bike tyres‘ campaign for Ceat Gripp (category- consumer durables- automobiles and auto parts, two wheelers and auto related) and a Silver for the same campaign in integrated advertising campaign category.

Idea Cellular won a Gold for ‘No Idea, get Idea-MNP‘ campaign and a Silver for ‘Languages‘ campaign, both in Services: Telecom and Related Products category.

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