Cadbury Bournvita returns as sponsor of Jhalak Dikhhla Jaa 6

MUMBAI: Jhalak Dikhhla Jaa, the celebrity dancing reality show, is all set to return with its sixth season on Colors and the channel has renewed the sponsorship deal with Cadbury Bournvita.

Bournvita will continue to be the presenting sponsor of the BBC Worldwide’s show.

Talking about this revived association Colors CEO Raj Nayak said, “Cadbury has always been associated with our channel. Earlier it was because of Bournvita Quiz Contest and also Jhalak Dikhhla Jaa Season 5, which was the first big step for Cadbury. They were very happy with the success of JDJ Season 5 and hence, wanted to continue our association. We, at Colors, are glad that Cadbury’s Bournvita is once again the title sponsor of Jhalak Dikhhla Jaa season 6.”

When asked about the association Madison Media senior VP head of Pinnacle Mumbai Shekhar Banerjee said, “We decide to invest behind reality and talent shows only if the Return on Investment (RoI) justifies. Through propriety researches and RoI linked analytics today we have build a very scientific decision making matrix to choose what property to buy and at how much cost to buy it. Jhalak Dikhhla Jaa has been not just one of the best performing talent shows on Indian television, but with relevant integration it has also delivered a very good RoI on the brand scores of Cadbury Bournvita.”

While Raj Nayak declined to provide details about the other sponsors, he said that efforts are on to reinvent the show this season.

Talking about the unique selling point (USP) of the show, Nayak added, “Jhalak Dikhhla Jaa is based on American show ‘Dancing with the Stars’ which is a novel concept. We have the best recall of judges with Madhuri Dixit, Karan Johar and Remo Dsouza. Besides, the variety of the contestants is also its USP.”

This season’s contestants include singer Shaan, television actors Dhrashti Dhami and Shweta Tiwari.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories