MUMBAI: Bollywood superstar Akshay Kumar is definitely a good name to have on any talent management agency‘s roster. Akshay has had strong brand associations with the likes of Thums Up, Dollar and Signature. This apart he has also anchored shows on Hindi GEC Colors such as Fear Factor: Khatron Ke Khiladi and helped build its connect with audiences when it was launched five years ago.

Now Akshay has signed entertainment & marketing management firm CAA Kwan as his brand custodian and exclusive representative.

Akshay joins other Bollywood talents such as Ranbir Kapoor, Deepika Padukone, Freida Pinto who are managed by CAA Kwan. The representation covers endorsements and live appearances, in India and internationally.

Says Akshay: "I have known of Anirban and the team‘s abilities at CAA Kwan for quite some time now. After having already worked with them, I was glad to have them represent me for my commercial work and manage my work behind the scenes while I focus on and give my work in front of the camera my all."

Adds CAA Kwan managing partner Anirban Das Blah: "Akshay Kumar is one of the biggest stars in the country. Having delivered the maximum number of super-hits over the last 10 years, it is an honour to have a global icon who stands for success, integrity and perseverance. He exudes warmth and humility, has a strong pan India appeal, effortless style and a bank of blockbusters to vouch for his unmatched talent. It has always been a pleasure to work with him in the past and we are now looking forward to take this relationship to the next level as his exclusive agents in the brand and appearance market."

While no numbers were available on how much the deal would be worth, Forbes India had earlier this year estimated that Akshay Kumar earned Rs 179.85 crore in 2012. A substantial part of this income came from endorsements and live appearances. This apart he is the highest tax payer in Bollywood.