CAA Kwan bags Bollywood biggie Akshay Kumar

MUMBAI: Bollywood superstar Akshay Kumar is definitely a good name to have on any talent management agency?s roster. Akshay has had strong brand associations with the likes of Thums Up, Dollar and Signature. This apart he has also anchored shows on Hindi GEC Colors such as Fear Factor: Khatron Ke Khiladi and helped build its connect with audiences when it was launched five years ago.

Now Akshay has signed entertainment & marketing management firm CAA Kwan as his brand custodian and exclusive representative.

Akshay joins other Bollywood talents such as Ranbir Kapoor, Deepika Padukone, Freida Pinto who are managed by CAA Kwan. The representation covers endorsements and live appearances, in India and internationally.

Says Akshay: "I have known of Anirban and the team?s abilities at CAA Kwan for quite some time now. After having already worked with them, I was glad to have them represent me for my commercial work and manage my work behind the scenes while I focus on and give my work in front of the camera my all."

Adds CAA Kwan managing partner Anirban Das Blah: "Akshay Kumar is one of the biggest stars in the country. Having delivered the maximum number of super-hits over the last 10 years, it is an honour to have a global icon who stands for success, integrity and perseverance. He exudes warmth and humility, has a strong pan India appeal, effortless style and a bank of blockbusters to vouch for his unmatched talent. It has always been a pleasure to work with him in the past and we are now looking forward to take this relationship to the next level as his exclusive agents in the brand and appearance market."

While no numbers were available on how much the deal would be worth, Forbes India had earlier this year estimated that Akshay Kumar earned Rs 179.85 crore in 2012. A substantial part of this income came from endorsements and live appearances. This apart he is the highest tax payer in Bollywood.

Latest Reads
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories