MUMBAI: In the zeal to spread its footprints in the online domain, telecom major BSNL has roped in Ignitee Digital Solutions to handle its digital marketing activities in Chennai.

The communication of BSNL, Chennai, was so far restricted to promotion-driven print advertising. The company will be now exploring the digital media to promote its services such as 3G, broadband, landline and mobile services.

Said Ignitee Digital Solutions COO Shankar, "Initiallly, Ignitee Digital Solutions will focus on providing search engine marketing services to enhance BSNL-Chennai‘s business."