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BSkyB suspends Facebook ads over offensive content

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MUMBAI: British Sky Broadcasting Group (BSY), the UK‘s largest pay-TV broadcaster, has cancelled its advertising on the social networking site - Facebook, after one of its ads was displayed adjacent to offensive material.

The suspension comes after Nissan Motor‘s UK division and lender Nationwide Building Society last month halted some Facebook ads that could have appeared next to offensive content.

In a blog post last month, Menlo Park, California-based Facebook said it would increase the accountability of the creators of content, and it would work with legal experts, to ensure its employees are adequately trained to evaluate hateful or harmful content. Facebook (FB) had $1.25 billion in advertising revenue in the first quarter of 2013, about 85 per cent of its total sales.

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