As per the deal, Sky Media, the ad sales arm of BSkyB will represent Discovery as its airtime advertising sales agent in UK across its portfolio of 13 channels, including the Discovery Channel, DMAX, Discovery Real Time, Discovery Home and Health and Animal Planet.

The company also announced bringing an end to their year long legal dispute over a revenue sharing agreement that ends in December.

The four year advertising contract worth at Rs 3.71 billion starts from January 2010.