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BSA & Hercules official bicycle sponsor for Chennai Super Kings

NEW DELHI: TI Cycles of India, one of the leading bicycle manufacturers and part of the Rs.159.07 billion Murugappa Group, today announced their tie-up with Chennai Super Kings through their brands BSA & Hercules as their official bicycle sponsor. 
 
At a press conference in Chennai, TI Cycles of India and BSA Motors senior VP- sales and marketing Arun Alagappan handed over a message board comprising encouraging messages from consumers from around Tamil Nadu and the employees of TI Cycles to Mahendra Singh Dhoni (captain of India and Chennai Super Kings) reiterating TI Cycles’ support towards the Chennai Super Kings.
 
Commenting on the occasion, Alagappan said, “The BSA and Hercules brands have always been synonymous with the world of sports. It is to this effect that we are glad to be associated with the Chennai Super Kings and emphasize our support towards them in this year’s IPL. Dhoni has had a magnificent run in the World Cup 2011 and we are looking for him to recreate magic with the Chennai Super Kings this time as well.”

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