MUMBAI: With several new television projects in the making including a Chinese-language biopic and an animated series for the worldwide market, the late Bruce Lee‘s daughter Shannon Lee is all set for a revival and major expansion of her late father‘s brand.
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Shannon‘s efforts in this brand building include a flagship website, BruceLee.com. Said Shannon, “BruceLee.com will be the beacon of all things Bruce Lee on the internet. The site will include everything from facts about Bruce Lee to digital content to merchandise. I’ll also be writing a blog. My father’s fans have been asking for a place to find information and communicate with each other. This site will be a meeting place for our community.” |
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In addition, a new licensing programme is also being developed. Last year, Shannon acquired her family’s merchandising rights from Universal Studios and established Bruce Lee Enterprises (BLE) to handle the licensing of the Bruce Lee name and likeness. |
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Shannon also established LeeWay Media Group, a TV and film production company. Projects being coordinated by LeeWay Media Group include a Chinese-language biopic directed by noted Hong Kong director Andrew Lau, an animation project with Waddell Media and Ireland-based Flickerpix, a CG action film and a Broadway musical. Recently completed projects of LeeWay Media Group include a 50-part television biography of Bruce Lee that aired in China on CCTV and How Bruce Lee Changed the World that aired on the History Channel. |
