British Council's 'Mix the City' makes Mumbai comes alive

MUMBAI: British Council India launched first version of Mix the City India at Mumbai. Curated by British quartet Django Django, the interactive digital platform features original musical renditions from 12 famous musicians from Mumbai recorded at celebrated location across the city.

The app lets users piece together their own soundtrack and music video using the unique sounds of these musicians. Designed by award-winning British start-ups, Mix the City Mumbai combines British digital innovation and contemporary Indian Culture and provides a platform to share the sounds of Mumbai with the world. Sivamani, Louis Banks and Taufiq Qureshi are some of the artistes who are part of this initiative.

Mix the City India will have four versions: Delhi; Kolkata; Mumbai; Chennai. The four versions for India will aim to showcase the diversity of sound, music and cultural influences in each city. Each region will have 12 musicians (48 musicians in all) who will record 24 samples (two loops per musician) that will be compiled into a shareable 4-minute YouTube track that will sit on the main Mix the City website.

British Council OBE director India Alan Gemmell said, “Mix the City Mumbai is a brilliant way to celebrate the UK-India relationship, connect young people in both countries and, inspire the next generation to build the relationship for the next 70 years. Mix the City Mumbai brings 12 incredible Indian musicians to phones and tablets across Britain and India and let's people create and share their own Mumbai music video! This world-class digital and cultural innovation means that a global audience will be able to see, hear and share the amazing Mumbai music scene and the beauty of the city - making everyone a little bit of a Mumbaikar on their mobile!”

Visit to create your own soundtrack using the sounds of the world.

The British Council is the UK’s international organisation for cultural relations and educational opportunities.

Django Django is a British art rock outfit, based out of London, England. Mohini Dey, the daughter of bass player Sujoy Dey, has been described as prodigy by many acclaimed musicians. Chauss Brass Band, a brass band from Baijapur, Maharashtra, is popular band that plays at marriages.

Ravi Iyer, a guitar mentor, performer and composer, began his musical journey at the age of seven and began his Tabla training under the tutelage of Vasantrao Acharekar.

Sivamani plays many instruments including drums, octoban, darbuka, udukai, and kanjira. Taufiq Qureshi is recognised for his path-breaking and trend-setting work, as a performing artiste and as composer/arranger in the field of world music. Louis Banks is an Indian film composer, record producer, jazz musician-keyboardist and singer.

Latest Reads
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories