Britannia ups FY’12 ad spends by 26% to Rs 4.2 bn

MUMBAI: Britannia Industries (BIL) has spiked its spend on advertising and promotions in the fiscal ended 31 March by 26.07 per cent.

On a consolidated basis, the company spent Rs 4.2 billion on advertising in the year as opposed to Rs 839.3 million in the previous fiscal.

For the fourth quarter of the fiscal ended 31 March 2012, the company spent Rs 1.1 billion on advertising as opposed to Rs 839.3 million a year ago.

Britannia made several new introductions in the Health & Nutrition products as well as indulgent products. Its longstanding brand GoodDay completed 25 years and added new offerings like Choconut, Chocochip and Classic Fresh Bake cookies to its portfolio. A range of savoury snacks - NutriChoice Multigrain Thins, NutriChoice Multigrain Roasty and 50-50 Snackuits - were also launched.

Total expenses increased by 20.03 per cent to Rs 52.36 billion, from Rs 44.38 billion.

BIL MD Vinita Bali said, "Our three priorities during the year were managing revenue, managing cost and generating new value through innovation in products, processes and technology. This focus enabled us to deliver a top line growth of 19 per cent and a profit growth of 48.5 per cent, on a consolidated basis. Each business, in India and overseas, showed a significant improvement in performance.”

BIL’s consolidated net profit went up by 48.53 per cent to Rs 1.99 billion, compared to Rs 1.34 billion in the earlier year. Total income from operations jumped 19 per cent to Rs 54.85 billion, from Rs 46.09 billion.

Latest Reads
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories