MAM

Britannia launches commercials for housewives to be 'snack happy'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/19/Britannia.jpg?itok=AP7rS69w

BANGALORE: Food products major Britannia Industries Ltd will be launching new variants in its 5050 kitty named Snackuits in three tastes or flavours - Swiss Cheese & Chilly, Chinese Hot & Sweet and Italiano Pizza. With this, the brand intends to accelerate its trajectory into the traditional bagged snacking format as a pop-able biscuit snack.

The four new ads in Hindi ? Dimaag (brain, sense); Tears; Running away; and Chutta (Change, as in loose coins or money) - are seemingly sequential tales all based on three women in an auto. These have been have been conceptualised by Balki from Lowe Lintas and produced by Lintas Productions with Habib Faizal as director.

Initially, two of the TVCs - Runaway and Chutta - will go on air only on CNBC in the first week of April, to be followed by Dimaag and Tears in weeks two and three of April , reveal industry sources connected with the brand.

Britannia has stated that 5050 has been synonymous with snacking for housewives for as long as it has existed. The latest 5050 Snackuits commercials have been crafted to launch a new product in a new bag format, a first for 5050 - the new product is baked, has zero trans-fat and allows for guilt free snacking. In turn, letting happy housewives be ?snack happy?.

The new variants are driven by flavours, an innovative format and a packaging that facilitates on-the-go consumption, fuelling the category growth and brand CAGR of 20 per cent. Organised bagged snacks is an opportunity larger than Rs 70 billion with the snacking category growing at around 20 per cent annually. With healthier margins, 5050 aims to leverage its brand strength and create a disruptive intervention in the snacking category through a morphed offering of biscuits and snacks. 5050 Snackuits offers the twin delight of ?Sweet bhi-Spicy bhi? ,?Baked bhi-Chatpata bhi? in 5050?s quintessential way of endearing housewives with ?Yeh bhi-woh bhi? choices.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/VIVO-e151607033418.jpg?itok=uRcKDTbr
MediaCom wins media mandate for Vivo India

MUMBAI: Handset maker Vivo has awarded its media duties to GroupM’s media agency MediaCom. The account is estimated to be worth Rs 400 crore.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/sbi-revised-fd-rates.jpg?itok=Fm3WZRVu
SBI Life appoints Mullen Lintas & Mindshare

MUMBAI: SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as its creative agency and Mindshare as the media agency, following a closely contested multi agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/maggi.jpg?itok=idVtR11A
Flipkart to exclusively launch Maggi special masala noodles

Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomises the flavours of India and brings with it the goodness of 20 finely ground and whole spices, roasted to perfection.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/ipsos.jpg?itok=FQLRAbh-
Indians happy with Quality of Healthcarebut have concerns with Healthcare Systems and Diseases: Ipsos Study

55% Indians feel they have access to quality healthcare, 31% rate it neither good nor poor, while 15% rate it as poor. Interestingly, India is placed at the 11th spot in assessment of the quality of healthcare among the 28 countries covered in an Ipsos Global Advisor survey of more than 23,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/Birla_Cement.jpg?itok=RAb0ulmo
MP Birla Cement celebrated Independence Day with a flag without colours

Every year, at the stroke of the midnight preceding 15 August, India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/cocacola.jpg?itok=v0ImZSxO
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/dentsu_0.jpg?itok=5z2jkmfE
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/menka.jpg?itok=VV8hWujT
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/mma.jpg?itok=XPP6gVUb
MMA India holds first ever Ideathon, addressing brand challenges in a mobile first economy

The Mobile Marketing Association (MMA) in India will introduce its first ever Ideathon, a 30-hour nonstop hackathon to address and solve brand challenges in a highly competitive environment.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories