MAM

Bright Outdoor eyes 20% growth in 2010

MUMBAI: It’s looking at a brighter 2010. Mumbai-hqed Bright Outdoor Media is pushing for a 15-20 per cent revenue growth in the coming year.


The company expects 50 per cent of this revenue to come from its BEST (Brihanmumbai Electric Supply & Transport Undertaking) business, the advertising rights of which it acquired recently for the period 2010 to 2013.
 
Says Bright Outdoor CMD Yogesh Lakhani, “We had bid very aggressively for the BEST tender and won it through a Rs 1.23 billion bid for a three-year period (2010-2013). This includes 4605 single–decker buses and 125 double-decker buses.”


Earlier, the BEST advertising rights business was held by Pioneer Publicity which had paid Rs 700 million for the period 2004-2010 for approximately 3200 BEST buses.


Lakhani says the higher bid has forced him to revise advertising rates by 10-15 per cent. Elaborates Lakhani, “We need to do this to get a return on our investment. Currently, we service approximately 600 clients in Mumbai, out of which 150 are corporates while others are local players.”
 
The BEST contract, informs Lakhani, will kick start from 1 April 2010. Lakhani expects TV channel and programme advertising to account for a majority of the spaces (vacancies), followed by pan masala brands, Bollywood releases and the banking sector, not necessarily in that order.


“GECs are expected to contribute about 5 per cent of the total revenue coming from BEST,” he says.
 
According to a source in the company, while branding on the back panel of a BEST bus is priced at Rs 8,000 for a month, the left panel is priced at Rs 4,500 for a month. The right panel is priced at Rs 5,500 for a month and a full double decker bus is priced at Rs 65,000 a month.


Bright Outdoor Media, which presently operates in Mumbai, Goa and Pune, plans to barge into the Delhi outdoors in the next six months. It owns and operates around 1500 hoardings in Mumbai city, of which 85 per cent are occupied currently, claims Lakhani. Luck sure tends to favour Lakhani.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/rajiv.jpg?itok=gbuyOtMO
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/arpila.jpg?itok=Ea7gQg73
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/mentos.jpg?itok=_nB6UHxV
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/rising.jpg?itok=wfrpl5-l
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/data_0.jpg?itok=yBEtz1zT
Udacity launches campaign for #JobsofTomorrow

MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/us_0.jpg?itok=udLF4Qam
US Polo launches campaign for kids category

MUMBAI: US Polo Assn has launched its new TVC that aims to highlight one of its true elements — camaraderie. Camaraderie is typically displayed between players, but the brand shows a special bond between a boy and his polo pony. The TVC opens with a young boy, who is thrilled to be introduced to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/CEAT.jpg?itok=33xGN1bh
CEAT gets children to ensure parents follow road safety

MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/online.jpg?itok=97JbY_PF
India ad spend to grow by 12.5% in 2018: DAN report

The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis Network's latest ad spend report.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories