Bridgestone's marketing spend to stay flat at Rs 300 mn in 2013

MUMBAI: Japanese tyre manufacturer Bridgestone‘s marketing and advertising spend in India will stay flat at Rs 300 million in India.

Television will get Rs 125 million out of this, Bridgestone India GM PSR Sales and Marketing Vaibhav Saraf told

In line with the tyre brand‘s large spend on out of home media, Bridgestone will allocate around Rs 70 million on billboards and 30 million on below-the-line activities.

Bridgestone is also in a three-year sponsorship deal with Indian Premier League (IPL) franchise Mumbai Indians, which ends in 2014. The yearly spend of the brand on Mumbai Indians is around Rs 60 million.

"The remaining amount (Rs 15 million) will be spent on digital and other online campaigns," Saraf said.

Bridgestone recently awarded its media planning and buying duties to Mindshare following a multi-agency pitch.

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