Bridge Music Academy launches the racist keyboard

Bridge Music Academy launches the racist keyboard

Music

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland. The Racist Cover is a special version of a song played on a piano or keyboard without using the black keys.

Taking the campaign further, Dentsu Webchutney Innovation Lab has created a special keyboard with no black keys at all. Aptly called ‘The Racist Keyboard,’ the keyboard cannot play a perfect harmony and it only plays The Racist Cover of a song. It is a manifestation of campaign’s though of Racism = No Harmony.

A typical digital keyboard has 88 keys - 52 white and 36 black. The Racist Keyboard has no black keys and only has 52 white keys. Normally, the white keys have space to accommodate the black keys. To build the keyboard, special white keys were created with no space for the black keys. The keyboard has been launched through a web film showcasing Aman Bathla, World’s fastest pianist playing the famous song from Titanic, the movie – My Heart Will Go On.

Dr. Aman Bathla awardee Bharat Gaurav says,“I was amazed at the first sight of the keyboard. I had never seen anything like it before. In my opinion, racism has no place in the world. Discriminating people basis their colour, caste and creed is absolutely inhuman. We should all love each other and live in perfect harmony.”

The Racist Keyboard is available to musicians for concerts, tours and gigs. It will also be displayed at schools, colleges, music academies, museums and public places.

Dentsu Webchutney chief creative officer and co-founder Sudesh Samaria adds, “This keyboard stands as a symbol of protest against racism. It shows how the world would look like if we let racism prevail. Racism needs to stop now. Through this
campaign, we are giving people a platform to raise their voice against racism.”

Dentsu Webchutney associate creative director Vishal Sagar mentions that they will be adding a lot more dimension to the campaign as we move forward. The Racist Keyboard is one of many innovations to be created under the campaign. It will also kickoff the school contact program of the campaign.The campaign has received an overwhelming response so far. Many schools, organisations and people are getting associated with the campaign