MAM

Brett Lee bats for Tourism Australia

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/27/bret-lee.jpg?itok=Pca2lMri

MUMBAI: Former Australian cricket player Brett Lee will help push Australian tourism in India as a part of the ‘Friends of Australia‘ advocacy program by Tourism Australia.

As part of his first stint as a Friend of Australia, Lee welcomed more than 70 of India‘s leading travel agents in Melbourne with a personalised tour of the Melbourne Cricket Ground and dinner at the cricketing stadium to share his career highlights. The agents participated in a six?day India Mega Familiarisation and Workshop (IMFW) being hosted in Australia until 6 September.

The programme was jointly hosted by Tourism Australia and Tourism Victoria and it was the second time this business event was held in Australia. India represents a major visitor market for Australia and Victoria in particular. The participants will also visit a number of other Australian states as part of the familiarisation visit.

Lee who recently retired from international cricket is a popular figure in Indian sports and culture, during both his cricketing career representing Australia and playing for Kolkata Knight Riders in the Indian Premier League (IPL), in addition to his music pursuits and growing his Mewsic Foundation in India.

Tourism Australia managing director Andrew McEvoy said, "India is a market that continues to deliver steady growth for Australian tourism and we are delighted to have someone of Brett Lee‘s calibre to further raise the profile of Australia in India and to help us best align to our year 2020 target to secure higher visitor growth from this rising market."

India is currently Australia‘s 10th largest tourism market, worth Australian $0.8 billion in 2011 and delivering 152,000 visitors in the last financial year to 30 June 2012.

McEvoy said, "India has great long term potential for Australian tourism and we continue to support its development via our recently launched India Strategic 2020 Plan to grow the Indian visitor market to Australia. Brett Lee has a huge profile in India, but also possesses deep credibility by demonstrating a high level of engagement and embracing Indian culture, as a result of his stellar cricketing career and ambassadorial and charity work in country. We are thrilled to have his support to tell more Indians why they should visit Australia for their next long haul holiday."

Lee said, "Having travelled to India some 60 plus times, I now look forward, as a Friend of Australia ambassador, to encouraging Indians to visit this wonderful country and experience all that Australia has to offer."

The travel agents and tour operators participating in the familiarisation visit are among the top sellers of Australian holidays in Mumbai, Delhi and other major secondary cities in India. During their time in Australia they have already experienced Sydney and the Hunter Region (NSW), the Gold Coast (Queensland), Perth and Fremantle (Western Australia), and will now disperse throughout Victoria.

Following the Melbourne leg of their visit, where they are meeting with Australian tourism product suppliers, a number of agents will also visit The Whitsundays, Cairns and the Great Barrier Reef (Queensland), Adelaide, the Barossa Valley and Kangaroo Island (South Australia).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Arvind_RP.jpg?itok=SYfK9Y7F
Arvind RP is new director of marketing, communications for McDonald's west and south

Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Vinod_Thadani.jpg?itok=8PetcLgB
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/uri.jpg?itok=jl5zkjUq
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/kos.jpg?itok=9V866YG8
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/neo.jpg?itok=6DO7-wz5
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/collage.jpg?itok=orQHYg2K
Leo Burnett India wins creative mandate for Cholayil’s flagship brands

Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/monk.jpg?itok=MhLORLHM
Monk Media Network unveils new brand identity on third anniversary

To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/ipros.jpg?itok=qnsEqNc4
iProspect India strengthens creative team with two new hires

iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/jeep.jpg?itok=PSYkWSlw
Jeep Compass bids adieu to mediocrity in new campaign

FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India. The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories