MUMBAI: The 2012 edition of Youth Marketing Forum, MTV‘s flagship youth insights event on 27 April, will explore the power exuded by the youth and the strategies deployed by the marketing gurus across the world to harness this youth power.

This year‘s prominent speakers include Henri Holm from Rovio Entertainment, the makers of Angry Bird, author Chetan Bhagat, Interbrand European Digital Director Simon Smith, Earth Hour co-founder Andy Ridley - and Sony Music Entertainment senior director of marketing and publicity Angela Barkan among others. The speakers will share their insight and ideas on marketing to youth and leveraging their power to create revolutions.

The day will also include prominent brand bosses including brand and business heads from Tata Docomo, Nike, Viacom18 Motion Pictures and more who will discuss how brand need to engage in a dialogue with the audience in this world where one is the majority and the audience are the dictators.

The forum will be anchored by MTV‘s Cyrus Broacha, while stand-up comedian Sorabh Pant will do a stand up act.

In addition the day will see the release of the MTV‘s annual youth study, a comprehensive study with 5000+ youth across 30+ cities in India that probes into their need to stay connect 24X7 and desire to express.

The Youth Marketing Forum 2012 is scheduled at ‘The Hangar‘ - Intercontinental The Lalit, in Mumbai. The event has Tata Docomo as presenting sponsor while Bookmyshow is the online ticketing partner.