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Brandlogist wins the marketing mandate for officeyes.com

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MUMBAI: Brand consultancy Brandlogist that specialises in digital media has won the marketing mandate for officeyes.com, a rocket internet backed venture which sells office stationery and office supplies.

The mandate involves marketing Office Yes across communication channels and consulting them on brand strategy and direction. Brandlogist plans to use a mix of communication including OOH, DM, events tightly integrated via the digital platforms.

Office Yes CEO Siddharth Nambiar said, "We are very pleased to be working with the team at Brandologist in our efforts to develop the OfficeYes.com brand. They quickly understood the key business challenges we face, and have helped us to develop a vision for our brand that we are excited about, and that we are confident will drive real business results."

Brandlogist CEO Saurabh Parmar said, "It?s an interesting win for us.Rather than coming back with the usual communication matrix of mediums –approach & spends, we came back with strategies driving certain ideas which cut across communication channels. Officeyes has appreciated us for it & in fact they wanted to get down to work as soon as possible."

Earlier this month, Brandologist was roped in to handle the social media account by menswear brand Blackberrys.

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