Brand 'Gone Mad' - Kids stories to commercials

BENGALURU: Karishma Lintas has conceptualised the first ever TV commercial for ‘Gone Mad Choco Sticks‘ from Garuda Foods with a new approach to fun foods. Created especially for kids (7-12 years old), Gone Mad Choco Sticks has been launched in Karnataka and Tamil Nadu in the first phase.

The commercial explores the madness in all its endearing expressions as a deep human motivation, the philosophy that drives the brand Gone Mad - it denies order and says ‘break the normal‘. The TVC takes viewers on Murali‘s journey through friendship, love and endearing madness. Murali, the lucky kid, was hand-picked from one of the schools in Bangalore, while Gone Mad was exploring kids‘ creativity to create doodles to be used for packaging and outdoor advertising.

Garuda Foods executive director G V Krishnan said, "We knew we had to be different, as different as the product and not just for the sake of being different. It‘s not just about the output, we wanted to have a completely different way of going about it. We stared right from naming it Gone Mad! It‘s easy to be mad, but what we were looking for is ‘how can we be mad and yet be loved by kids and mothers alike‘. That‘s a trick only kids know, and so we decided to leave it all to them."

The packaging was designed with doodles by kids. Karishma Lintas creative director Rajesh Ramaswamy elaborated, "We wanted something original that could only belong to Gone Mad. So we went to over 200 kids across all sections of society, and asked them to draw whatever made them happy. That became our raw material for every form of communication - packaging, print, outdoor, and in-shop."

The agency then decided to go back to the kids for stories that can be made into television commercials. "And now we have some really imaginative stories that we could never ever have thought of! It‘s funny that we do nothing on this brand and let the kids do all the work. And make sure that we keep it as raw as possible, without colouring and killing it with logic," commented Ramaswamy.

The TVC went on air on 17 March. It was produced by the production house Eeksaurus Productions and directed by E Suresh.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories