Brand Curry hires Dhirendra Agrawal as creative head

Brand Curry hires Dhirendra Agrawal as creative head

MUMBAI: Creative agency Brand Curry has appointed Dhirendra Agrawal as creative head. He will report to Brand Curry managing director Subrata Chakraborty.

Agrawal’s previous stint was with Avon Beauty Products. Agrawal’s duties at Brand Curry include restructuring the organisation, bringing dynamism into the system and making the agency ready for the next level of growth.

Agrawal has 14 years of experience and has worked with brands like TVS, Kwality Walls, Levi‘s, Dockers, ITC Food, Bagpiper, ING Vysya, Airtel, AMD, Himalaya, Times of India, Canon and Honda Bikes. He started his career as a visualiser with Cognito Advertising in 1998. Seven months later, he joined Pinnacle Advertising in the same position. In 1999, Agrawal moved to McCann Erickson as art director. In 2004, he joined Rediffusion-Y&R as creative group head. He then moved to Contract Advertising as associate creative director a couple of years later.

Before joining Avon Beauty Products as creative head, Agrawal served at Denstu Marcom for four months.