Said brand-comm CEO and lead faculty brandware Ramanujam Sridhar, "The value of brand management in today‘s competitive global environment has increased as organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products is more similar, the need to differentiate through emotional attachment has become an ever-increasing need."

Brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. The course deals with issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management or general management.