MUMBAI: New-Jersey-based Bradford Licensing is fortifying its India presence via a joint venture with Franchise India Group to launch its global brands such as Marilyn Monroe and Beverly Hills Love in the country.
The joint venture, Bradford License India (BLI), will also tap new clients in India. It will offer integrated licensing solution services to both licensors and licensees and devise licensing strategies.
Global licensing agency Bradford will bring to the JV its existing clients that include Pepsi, 7 UP, Mountain Dew, The Wannabes starring Savvy, King Kong and Zorro. Franchise India has clients like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D‘damas, Adidas, Euro Kidz, The Apollo Clinic, Shiv Khera and Harbhajan Singh.
The JV will seek to develop the rapidly growing brand licensing market in India. BLI will act as a global agency and explore non-conventional licensing opportunities in India by capitalizing on the intellectual insight of Bradford Licensing.
Says Bradford Licensing president Michelle Minieri "India is a country filled with opportunities for licensing, and ready for significant expansion. As a byproduct of globalization, increased competition and industrialization, licensing is becoming critical to the success of business growth. I am confident that this synergistic relationship now known as Bradford License India is the ideal match that will generate some very exciting business opportunities."
BLI has initiated the process of building the infrastructure with critical team members working throughout India to acclimate the local team to the world of licensing.
Says Franchise India Group president Gaurav Marya, "Bradford License India is perfectly geared to expand into diverse spheres of licensing in India. Its working parameters are primed by deriving licensing models as per the global standards and their integration with local marketing and networking strengths."
Bradford License India aims to focus on comprehensive licensing programmes, including the design, development, and management of the acquired licensing property.
