Bradford Licensing forms India JV with Franchise Group

MUMBAI: New-Jersey-based Bradford Licensing is fortifying its India presence via a joint venture with Franchise India Group to launch its global brands such as Marilyn Monroe and Beverly Hills Love in the country.

The joint venture, Bradford License India (BLI), will also tap new clients in India. It will offer integrated licensing solution services to both licensors and licensees and devise licensing strategies.
Global licensing agency Bradford will bring to the JV its existing clients that include Pepsi, 7 UP, Mountain Dew, The Wannabes starring Savvy, King Kong and Zorro. Franchise India has clients like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D‘damas, Adidas, Euro Kidz, The Apollo Clinic, Shiv Khera and Harbhajan Singh.

The JV will seek to develop the rapidly growing brand licensing market in India. BLI will act as a global agency and explore non-conventional licensing opportunities in India by capitalizing on the intellectual insight of Bradford Licensing.
Says Bradford Licensing president Michelle Minieri "India is a country filled with opportunities for licensing, and ready for significant expansion. As a byproduct of globalization, increased competition and industrialization, licensing is becoming critical to the success of business growth. I am confident that this synergistic relationship now known as Bradford License India is the ideal match that will generate some very exciting business opportunities."

BLI has initiated the process of building the infrastructure with critical team members working throughout India to acclimate the local team to the world of licensing.
Says Franchise India Group president Gaurav Marya, "Bradford License India is perfectly geared to expand into diverse spheres of licensing in India. Its working parameters are primed by deriving licensing models as per the global standards and their integration with local marketing and networking strengths."

Bradford License India aims to focus on comprehensive licensing programmes, including the design, development, and management of the acquired licensing property.

Latest Reads
India’s online retail market to hit $100 bn by 2020: Kantar IMRB report

Kantar IMRB has launched a report on India's shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.

MAM Marketing MAM
Livon extends salon-in-purse proposition in latest campaign

Marico Limited’s Livon Serum has launched its latest ad film, an extension of its campaign thought - Salon Nahin Livon.

MAM Marketing MAM
Flags Communications bags social media mandate for Tata Power DDL

Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi).

MAM Marketing Brands
FACES launches #12ZodiacFaces with WATConsult

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.

MAM Marketing Brands
GroupM, Ogilvy launch Effectiveness Lab in India

MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective...

MAM Marketing Brands
Competing with consumer activities not brands: Kingfisher's Sheikhawat

MUMBAI: The liquor market is witnessing major upheavals with umpteen number of alcohol brands battling it out for a slice of the market. The fight is tough since consumers can choose from a wide variety of beer brands - Tuborg, Kingfisher, Bira and Heineken among other local beer brands. 

MAM Marketing MAM
Redington unveils new global brand identity

Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline – Seamless Partnerships.

MAM Marketing Brands
Aegon Life Insurance focuses on relieving tension in new ad

Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

MAM Marketing MAM
Future Group's aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories