MAM

Borges Group plans India launch, appoints Carat Media

MUMBAI: Borges Mediterranean Group, exporters of branded olive oil from Spain, has appointed Aegis Media Group’s Carat Media for its India launch.


The company wants to be seen as one of the leading brands related to not just the Mediterranean diet in India but as a promoter of the Mediterranean lifestyle offering healthy food products. And to help them launch products impact fully in the relatively nascent Indian market, Borges has entrusted its media planning and buying duties to
Carat Media.


Borges Mediterranean Group has a presence in about 100 countries and offers a range of olive oils, vinegars, vinaigrettes, dry fruits/nuts and popcorn.
 
Carat Media SVP Vidhu Sagar said, “We keenly look forward to partnering Borges in building the Sunday Brunch concept in India through our Integrated Communication Planning process. We would be providing solutions for Borges across multiple media platforms including television and print.”


Borges has already made considerable investments in the areas of product planning, sales and distribution network in India.

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