NEW DELHI: Bollywood superstar Akshay Kumar is the new brand ambassador for McDowell Signature’s campaign “Success is living in the spotlight”.

The brand campaign epitomizes the Signature’s core values. Kumar will feature in an extensive 13-week TV campaign going on air this month onwards as the manifestation of “The Signature Man”.

The campaign will resonate with the youth, as this definition of success has evolved over the years. Today’s youth believe that success is not complete without fame and public adulation.

Said United Spirits president and managing director Ashok Capoor,“Signature has been built as a brand that resonates with the successful; therefore we have adopted the new tagline - ‘The sign of success’. We are pleased to welcome the remarkable Akshay Kumar into our fold. Akshay brings with him talent, a distinctive charm, his own unique style statement and oodles of success, which, we at Signature, believe to be a true reflection of our brand values. “

“I am delighted to be a part of the Signature Brand campaign as it wonderfully captures the key facets of a successful man,” said Akshay Kumar. “Like the Signature man in TV campaign, my life is always in the spotlight due the success I have achieved in my profession over the years. Therefore I urge my fans to dream big but to not lose their individuality and leave their own Signature on the world. The results and success will follow.”