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Bodyguard takes Star Gold to new high with a 10 TVR

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MUMBAI: Bollywood star Salman Khan proved his power not only on cinema screens but also on TV screens this week.

Khan‘s recent release Bodyguard, which had broken box office collection records in the debut week, has done the same with the world TV premiere on Star Gold. The Salman-Kareena movie clocked a staggering 10 TVR, helping the channel garner an all time high of 226 GRPs (gross rating points) according to TAM data for week ended 12 November, as provided by the channel.

Bodyguard helped the channel in adding 67 GRPs with 124 million viewers tuning in to watch the movie.

This milestone earmarked the biggest television premiere on a Hindi movie channel, ahead of Singham which had clocked an 8.7 TVR on the same channel.

 

Even among the Hindi general entertainment channels, Bodyguard lagged only behind 3 Idiots, which had clocked a 10.9 TVR on Sony Entertainment. Bodyguard also surged ahead of Khan‘s previous movie Dabangg which had clocked a 9.2 TVR on Colors.

Star Gold GM Hemal Jhaveri said, "We are thrilled with this achievement and the fact that Star Gold is setting new benchmarks for movie channels. We have always aimed at entertaining our viewers with the best and latest blockbusters."

 

Jhaveri added that the channel has taken some strong decisions, which has resulted in taking the share of the channel up by almost 50 per cent. "Thankfully, all our decisions have worked in our favour. We have taken the thought leadership and are trying to change the game. It is not easy, but it has never been an easy game. Even if you take out the ratings of Singham and Bodyguard, ourt average ratings are around 150-155 GRPs, which is 50 per cent up," Jhaveri added.

The channel will also premiere movies like Force, Ra.One and Rockstar, Jhaveri added.

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