MAM

Bobby Pawar: Post JWT

MUMBAI: He may be out of JWT India, but he definitely is not down and out. We are referring to former JWT India managing partner and chief creative director Bobby Pawar who put in his papers after Vijay Simha Vellanki, creative director at Blue Hive, a WPP unit dedicated to managing the Ford business, was asked to resign for creating a few posters with which got the client auto company Ford all choked up after some consumers got upset with the so-called sexist depiction in the ads.

Pawar earlier today put out a post on facebook which said: "My friends, I am touched by your concern and affection. I am the luckiest man in the world, despite what the tabloids might say. I cannot repay your spontaneous outburst of support, so as my meagre offering I give you this for your viewing pleasure, a Santa Claus made with condoms. Oops, will that get me in trouble gain?"

Pawar has not been reachable since he jettisoned from the agency he joined around 15 months ago. He had issued a comment, saying he was resigning because "as a leader, this incident happened on my watch. I have to take moral responsibility for it."

But he has been active on facebook since, posting pictures of his family as they take some time out in Srinagar.

And an avalanche of support has poured in for him.

Said Scarecrow Communications branch head and executive creative director Anindya Banerjee, "Still trying to figure out the ‘sexist‘ portion in the ads. Looks like a mystery that‘s not going to be answered."

Added Pinstorm Technologies boss Mahesh Murthy, "While the JWT India scam ad for Ford was dumb, sacking the ECD Bobby Pawar for it is dumber. Smacks of testicular deficiency all around I think. Stand up for your creatives, @Colwyn Harris. Don‘t sell them out at the first sign of trouble. Now who with a brain and a backbone will work for you?"

Said Bang Bang film founder and managing director Roopak Saluja, "At the end of the day, that‘s all that matters, Bobby. And you know the whole industry knows what this is all about. A $2Billion ad budget is a tough thing to be weighed against. Yet you walk away with an unscathed rep...Godspeed!"

Said media veteran Bhaskar Das (currently with Zee News) : "It‘s so true, Bobby. You will rock always."

On 23 March, Pawar had an interaction with former McCann and Ogilvy & Mather professional Rob Ichelson which went as follows:

Rob: "Hi BubbaHave you read Kenney‘s Book"

Bobby: "No Rob would like to. What‘s it called?"

Rob: "Truth in Advertising"

Bobby: @Rob. "Is there any truth to it?"

He could not have been more prophetic.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Priyanka-Mehra-%281%29.jpg?itok=FaeCYDZB
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/avvtar.jpg?itok=yW-DNlBn
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/filmfare.jpg?itok=ZwF_8YbS
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/qatar.jpg?itok=rzs0Cjxw
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Niine-period.jpg?itok=_Lihx2B4
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/ipsos.jpg?itok=AxDkIzZx
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/kanta.jpg?itok=QLnHVlZY
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/blender.jpg?itok=B1_TuSiS
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/MS_Dhoni-Orient_Electric.jpg?itok=3itdCHDp
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories