MUMBAI: As part of its creative sports sponsorship policy, BNP Paribas is launching a website, wearetennis.com, entirely dedicated to tennis news. This initiative will provide tennis fans with a constant flow of information on tennis events all over the world, reporting on both the professional game, the amateur game and wheelchair tennis competitions with coverage of all the annual tournaments on the ATP, WTA and ITF circuits.
 
BNP Paribas intends to make wearetennis.com the must-visit tennis meeting-point for all age-groups, projecting the values embodied in this popular sport. The website content will be created by enthusiasts for enthusiasts. In line with this philosophy, the Bank has decided not to advertise any banking services on the website. Visitors will find:

• An information service on world tennis, with a tournament calendar, up-to-the-minute match results, news, statistics and information on the players.
• A dedicated blog created by two tennis-insiders, one French, the other English, in an unbiased tone. They will be following the circuit and bringing us tennis news both on- and offcourt. The blog will also provide items such as original video-interviews and reports from ‘behind the scenes‘ at tournaments. It will take an interactive approach and visitors will be able to post their comments.
• A section entitled ‘Tennis and Us‘, in which BNP Paribas Group staff worldwide will talk about the sponsorship work carried out by the Bank in its various localities.
  A game section, where site visitors will be able to win tickets plus prize packages for the various tournaments sponsored by BNP Paribas.
• A link to social networks: wearetennis.com is accessible via Facebook and Twitter.
   
  The company adds that Wearetennis.com is the fruit of the experience acquired by BNP Paribas during almost 40 years of partnering tennis at all levels, combined with the Group‘s expertise in website creation. 
   
  The site, which uses HTML 5, was set up with the help of E-com, a BNP Paribas group IT development and consultancy company, whose technical knowhow helped to realise the site concept, particularly as regards interactivity via the social networks Twitter and Facebook. Wearetennis.com is available in both French and English, and Italian, Spanish and Dutch language versions will follow shortly. The graphic elements reflect the new BNP Paribas tennis visual identity.