BMB India wins O-Six Travel & Hospitality creative biz

BMB India wins O-Six Travel & Hospitality creative biz

Madison

MUMBAI: BMB India, the joint venture between Madison World and Trevor Beattie‘s BMB, has won the creative account of O-Six Travel & Hospitality.

BMB India CEO Prabha Prabhu said, "We won this account based on our capabilities and our category knowledge and the work that we have done for Thomson Holidays in London. The campaign is approved and ready to roll next week."

This year the campaign will focus solely on press and digital media.

Leapfrog Holidays & 360 Himalaya; brands of O-Six Travel & Hospitality have been in the business for six years, making the world accessible to different holiday experiences.

BMB India, where BMB has a 50 per cent stake, is the advertising unit of Madison World a diversified communication group with 22 units across nine specialised functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports; employing over 900 communication professionals across cities in India, Sri Lanka and Thailand.