BENGALURU: The co-founders of public relations agency Blue Lotus Communications, N. Chandramouli and Archana Tomar, have set up a new brand consultancy venture - The Brand Counsel (TBC). TBC will be an independent company outside the Comniscient Group and its‘ focus will be to streamline the CEO/Board‘s direction through the organisation‘s communication agencies. Archana Tomar will be moving on from her position as vice-president of Blue Lotus to head of the brand counsel. 

The Brand Counsel has a single allegiance - to remain faithful to the management vision at all costs, says N. Chandramoul

A Blue Lotus Communications CEO Chandramouli said, "The top management‘s urgent imperative is to align business goals to communication goals of organisations. Unfortunately, these two goals often fail to converge, severely limiting the brand‘s potential. If such a divergence sustains, it may leave the audience completely estranged from the brand. The Brand Counsel will have a single allegiance - to remain faithful to the management vision at all costs. TBC will align all the diverse communications of the brand through the organisation‘s existing agencies. With Archana at the helm, I am confident that this new company will scale the ladder of success within a short span of time."

Adding on her new role, Tomar added, “My tenure at Blue Lotus has been the most enriching and eventful. We nurtured Blue Lotus and saw it evolve to become among the largest and most respected PR agencies of India. The Brand Counsel will fuel life into brands from a new and innovative perspective without being another middling or muddling think-tank. We see a huge opportunity for brands to improve their communication and resource efficiencies."