MUMBAI: Bloomberg UTV has roped in Manoj Menon as senior vice president ad sales.

In his new capacity, Menon will be based out of Mumbai and report directly to business head Deepak Lamba.
 
At Bloomberg UTV, Menon will be responsible for enhancing the channel‘s revenue, capitalising on the recent boost in programming and branding.

Prior to this, Menon was Star Movies & Star World head ad sales. 
 
Said Bloomberg UTV business head Deepak Lamba, "Manoj is vastly experienced in selling various genres of media, and has interacted with a cross section of clients. I‘m confident that under his leadership, we‘ll ensure that our adsales team is ‘best-in-class‘ and able to meet the challenges of the business news market."

Added Menon, "Bloomberg UTV has shown a lot of promise in this highly competitive genre. I am very excited to be a part of such a young, vibrant and motivated environment. The channel is bustling with potential and I look forward to be a part of its phenomenal growth story."
 
Manoj has over 17 years of experience in Advertising Sales of which he spent the last 11 years with STAR India with various channels across STAR NETWORK since August 1999 across offices.