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Bloomberg TV India boomerangs back to Havas Media India

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MUMBAI: The Bloomberg TV India media account has bounced back to Havas Media. The business news channel has decided to part ways with Aegis Media’s Vizeum India which has handling its media spends for a while and go back to Havas. Bloomberg TV India’s estimated media spend about Rs 7 crore per annum, and the win means that another blue-chip brand - this time in the media space – has been added to its client roster.

Says Bloomberg TV India President Sriram Kilambi: “Bloomberg TV India is all about catering to the elite key decision makers. Havas has demonstrated expertise in using media innovatively and we look forward to a great new relationship.”

Havas officials are of course pulling out the bubbly and celebrating. “It is wonderful to renew ties with Bloomberg TV India. We are closely tuned in to their brand philosophy and keen growth path. Our meaningful brands framework is perfectly suited and will increasingly be applied to create connections to further enable Bloomberg TV India to talk to their audience on this trajectory”, says Havas Media Group CEO India & South Asia Anita Nayyar/

“We are glad Bloomberg TV India thought us the correct people to partner with for their future plans. It is an interesting product and they are good people to work with; it is wonderful to have them back”, adds Havas Media India Managing Directorn Mohit Joshi.

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