MUMBAI: Viva-Your Family Chemist, a brand of Surya Healthcare, has given Blackpencil India (the latest agency from the Leo Burnett group worldwide) to handle its creative and strategy account.

In a multi-contested pitch, the process saw participation of agencies like McCann Healthcare and others.

Said Surya Healthcare Ltd, AGM – Marketing and Branding, Sameer Poddar, “With Blackpencil we found not just a willingness to go beyond the ordinary but also a good strategic understanding of what we are seeking to do.”

Since the pharmacy market in India is highly fragmented with over 1,000,000 family-owned, small sized chemists and druggists operating across the country, the company has entered the organised segment and seeks to create a unique brand space for Viva in the consumer mind space.

Averred Blackpencil India Executive Director Samarjit Choudhry, ""It is great to be associated with Viva Retail and Healthcare. We are looking forward to partnering with them and pioneering great work in this space.”

Viva – Your Family Chemist, a brand of Surya Healthcare Ltd., is a growing retail pharmacy chain in India, with more than 230 outlets, offering a comprehensive range of genuine medicines, healthcare and preventive products.