MUMBAI: Ahead of the general elections 2019, BJP has topped the list of political advertisers on Google. It has recorded an advertisement spent share of around 32 per cent. Rival Congress stands further in the queue at the sixth spot with a meagre 0.14 per cent share. This has been revealed by the internet giant's Indian Transparency Report released today.

The report also mentions that political parties and their affiliates have spent Rs 3.76 crore on advertisements since 19 February 2019.

The Bharatiya Janata Party (BJP) emerged as the top advertiser with a total advertisement expense of Rs 1.21 crore, accounting for around 32 per cent of the total advertisement expenses on Google, it said. Congress was ranked sixth with total expenditure on advertisement of Rs 54,100 on Google.

BJP was followed by Andhra Pradesh's Jagan Reddy-led YSR Congress Party, which spent a total of Rs 1.04 crore on advertisements, according to the report.

Pammi Sai Charan Reddy, another advertiser, spent Rs 26,400 to promote YSR Congress Party candidates.

Pramanya Strategy Consulting, which was promoting the Telugu Desham Party (TDP) and its chief Chandra Babu Naidu, was ranked third with an advertisement expenditure of Rs 85.25 lakh, the report said.

Digital Consulting Pvt Ltd, another entity that also promoted Naidu and his party, was ranked fourth with total spending of Rs 63.43 lakh.

Google also said that it blocked advertisements of four of 11 political advertisers due to a violation of its ad policy.