MAM

Bindass pumps in Rs 40 million to promote Dadagiri 3

MUMBAI: Bindass, the youth entertainment channel from the UTV stable, is investing Rs 40 million to market and promote the new season of the reality show, Dadagiri.


Based on the theme, "fight terrorism", Dadagiri, D3 Commando Force will witness ex-army commandos - Captain Albert Louis, Captain Kshitij Sharma and Captain Dharamveer Singh train 14 young Indians, in an attempt to create commandos out of civilians. The show will be aired every Saturday at 7 pm.
 
With terrorism and Kasab‘s trial creating a nationwide tumult during the week, the television marketing plan includes a special 40 second promo on the Kasab verdict on CNN IBN and NDTV 24x7 till 22 May. The promo will be specially run on Thursdays, Fridays and Saturdays every week.


As part of its outdoor campaign, the channel has devised a 40-key-site campaign across Mumbai for a 15-day period. Meanwhile, Delhi and Bangalore will host a similar campaign across two to three select sites for the same time period.


Bindass has partnered with Radio Mirchi in Mumbai, Delhi, Lucknow, Pune and Ahemdabad for radio promotion. 
 
On 22 May a special integration on D3 commando force will be designed on Radio Mirchi with a terrorism theme.


The print marketing plan includes a 240 sq cm. Media Net story each in Delhi Times, Lucknow Times and Bombay Times on 8 May. A Mid day ad of 240 sq cm. in Delhi, Mumbai, Pune and Bangalore edition have been issued today, 7 May, to announce the launch of the show.


Says UTV Bindaas AVP marketing Kanika Saxena, "As part of its BTL activity, the channel has tied up with 31 stores of Gelato where branding will be displayed for two months, as well as an we will come out with an ice cream flavour of the month for June." 
 
A barter deal with Big Flix has been set to get prize vouchers of one month, three months and six months for viewers and posters in 35 select stores has also been put up.


To round up the online marketing plans, a full fledged microsite of D3 on www.bindass.com/d3 has been launched, which is a real time game based on the show, called D3 elite.


Says Saxena, "The show has 11 episodes spread over a span of 11 weeks, with two audition episodes, eight main episodes and one grand finale that will be shown airing from May 8, 2010 onwards. While are target audience remains in the 16-24 category, we are hoping this show breaches that barrier, since this is an issue relating to all."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/denstu.jpg?itok=xFl58pR4
Dentsu appoints Rahul Sengupta as CCO

Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Untitled-1.jpg?itok=-9drpSTH
The Womb will nurture ASUS' India strategy

MUMBAI: The Womb, an advertising and innovations company, has won the strategy and creative mandate for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications mandate for both smartphones and laptops business in India. The Womb has initiated work for its...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Mallikarjun%20Das.jpg?itok=9kwe0GUf
Publicis' co Starcom wins Lenskart media duties

MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as ‘home check-up' service. As per industry estimates, India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/BBH.jpg?itok=0dIZrEuC
BBH bags creative mandate for Smarton

Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute the integrated creative strategy for the brand across media.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/iprospect.jpg?itok=vAcx-0hl
Intelligent Content vital for branding: iProspect CEO about new solution

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/denstu.jpg?itok=B79FV15-
Dentsu Impact elevates Ramaswamy, to make 'Maruti' a vibrant brand

Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Pallavi-Goorha-Nisha_Sara_Jose.jpg?itok=W8TGSvvV
PG Communication wins Faber Castell PR mandate

MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Amit_Chopra.jpg?itok=yANU5H5U
Star Bharat's Dusshera campaign shows why Dhoni, Mithali and Devgn advocated 'Burn your Fears'

MUMBAI: Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s signature music for Star Bharat is used in these films adding further weight to the thought, Bhula de Darr.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/jewellery.jpg?itok=opHm5qPy
eCommerce, jewellery brands among most advertised on television

BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories