MAM

Bindass pumps in Rs 40 million to promote Dadagiri 3

MUMBAI: Bindass, the youth entertainment channel from the UTV stable, is investing Rs 40 million to market and promote the new season of the reality show, Dadagiri.


Based on the theme, "fight terrorism", Dadagiri, D3 Commando Force will witness ex-army commandos - Captain Albert Louis, Captain Kshitij Sharma and Captain Dharamveer Singh train 14 young Indians, in an attempt to create commandos out of civilians. The show will be aired every Saturday at 7 pm.
 
With terrorism and Kasab‘s trial creating a nationwide tumult during the week, the television marketing plan includes a special 40 second promo on the Kasab verdict on CNN IBN and NDTV 24x7 till 22 May. The promo will be specially run on Thursdays, Fridays and Saturdays every week.


As part of its outdoor campaign, the channel has devised a 40-key-site campaign across Mumbai for a 15-day period. Meanwhile, Delhi and Bangalore will host a similar campaign across two to three select sites for the same time period.


Bindass has partnered with Radio Mirchi in Mumbai, Delhi, Lucknow, Pune and Ahemdabad for radio promotion. 
 
On 22 May a special integration on D3 commando force will be designed on Radio Mirchi with a terrorism theme.


The print marketing plan includes a 240 sq cm. Media Net story each in Delhi Times, Lucknow Times and Bombay Times on 8 May. A Mid day ad of 240 sq cm. in Delhi, Mumbai, Pune and Bangalore edition have been issued today, 7 May, to announce the launch of the show.


Says UTV Bindaas AVP marketing Kanika Saxena, "As part of its BTL activity, the channel has tied up with 31 stores of Gelato where branding will be displayed for two months, as well as an we will come out with an ice cream flavour of the month for June." 
 
A barter deal with Big Flix has been set to get prize vouchers of one month, three months and six months for viewers and posters in 35 select stores has also been put up.


To round up the online marketing plans, a full fledged microsite of D3 on www.bindass.com/d3 has been launched, which is a real time game based on the show, called D3 elite.


Says Saxena, "The show has 11 episodes spread over a span of 11 weeks, with two audition episodes, eight main episodes and one grand finale that will be shown airing from May 8, 2010 onwards. While are target audience remains in the 16-24 category, we are hoping this show breaches that barrier, since this is an issue relating to all."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/PC-advrt.jpg?itok=Q6eLTowD
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/shanu-singh.jpg?itok=M5jb_3ds
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Unpack-Your-Dreams.jpg?itok=YDAX1_lp
'Unpack Your Dreams', advise cricketers

Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories