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BigFlicks launches new ad campaign for BIGFlix+

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MUMBAI: Digital Entertainment Business of Reliance Group, BigFlicks, has unveiled a new ad campaign to increase awareness and promote ?online Movies on Demand service? - BIGFlix+.

The company is launching a 360 degree campaign including 30 second TVC.

The campaign has been conceptualised by Marching Ants while Catalyst Creates has produced it.

BigFlicks business head Shreyash Sigtia said, "The basic idea behind the campaign is to instill a thought in the viewer?s mind that they can now finally select a movie of their choice and view it wherever and whenever they want to see it. With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a ?Personal Blockbuster Theatre? of the viewer."

The brief that was given to the agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to streaming them online.

"We deliberately kept the creative simple and focused the communication on the core offering and its benefit in order to build the category in the country," he added.

Marching Ants Joy Ghoshal added, "Film content is not exclusive and it?s viewing comes with it?s irritants, so we decided to challenge the biggest provider; television. Big Flix + is about to change the role of the laptop and other mobile devices to that of a ?blockbuster theatre?, supported by huge choice of quality content and uninterrupted viewing. Keeping the communication simple, informative and yet interesting was the challenge."

BIGFlix+ lets the user ?Click-Download-Play? over 500 blockbusters at a subscription fee of Rs 249 per month across PC, tablets and mobiles.

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