MUMBAI: Big Street, the out-of-home (OOH) arm of Reliance Broadcast Network (earlier Reliance Media World), has won the OOH contract of Chandigarh Transport Undertaking.
 
Chandigarh Transport has a fleet strength of 483 buses. This includes 60 low-floor intra-city JNNURM (Jawaharlal Nehru National Urban Renewal Mission) buses and 40 air-conditioned buses.

The renewal comes after Big Street completed its two-year stint from 2008 to 2010. The latest tender is for a 2-year period until May 2012.
 
The buses will take Big Street’s reach not just within Chandigarh but across Delhi, Jammu & Kashmir, Rajasthan, Himachal Pradesh, Punjab, Uttaranchal and Uttar Pradesh (West) and will touch over 2 million people every day, posing as an excellent advertising tool, given its reach and impact within the cities.
 
Said Big Street, Big Live and Big Digital business head Rabe Iyer, ”This contract will ensure that we are one of the leaders in outdoor advertising space creating futuristic avenues for both current and prospective advertisers.”