MUMBAI: Reliance Broadcast Network (RBNL) is strengthening its out of home vertical Big Street with new key appointments.
The company has appointed Vivek Bagai as national sales head, while Naveen Saxena has come on board as regional business head west. Both Bagai and Saxena will report to Big Street business head Ashwin Padmanabhan.
As part of his new portfolio, Bagai will be responsible for sales and revenue generation for the company’s out of home business. An IIM – Calcutta post graduate, Bagai comes with over 17 years of experience in the areas of business operations, sales & marketing, customer relationship management and distribution management.
Prior to big Street, he was Bharti Airtel GM sales for the Lucknow and Gorakhpur zones. He has also worked with Reliance Infocomm as cluster head in West UP and ExxonMobil Lubricants as regional manager (East).
Saxena, on the other hand, comes with 13 years of experience in marketing and sales in leadership positions.He was with Peacock Media, an out of home and multi-platform lifestyle media agency.
Padmanabhan said, "Vivek comes with a rich experience in sales working with organisations with expanding inventories across geographies, enabling him to drive teams in a synergised fashion to achieve desired results. Naveen will be a huge asset to our business with his excellent track record and deep know-how of the industry. We are confident that they will lead the teams into the new chapter of BIG Street’s growth."
Bagai added, "I am looking forward to this new assignment and am excited about joining RBNL. I believe the organisation is on the fast track to success and I would love to be a part of this growth as an active participant. They are looking at new horizons of growth and I hope that through my knowledge and experience, I will be able to contribute to this growth."Saxena said, "It is a great opportunity to work with Big Street and I am thrilled about my new role. I believe I can use my experience for the expansion and growth of the business and look forward to a great innings with the company."
