MUMBAI: Big RTL, the television JV between Reliance Broadcast Network (RBNL) and RTL Group, has unveiled the logo of its soon-to-be launched action entertainment channel Thrill.

The logo is designed by Singapore-based agency BDA.

The company has unveiled the logo through a multi-media campaign today. It will be seen across RBNL’s television bouquet - Big CBS Prime, Spark, Love, Spark Punjabi, Big Magic and UTV Bloomberg throughout the summer. It will also be seen extended across various on-air elements like promo-packaging, on-air graphics and the channel id.

According to the company, the look and feel of the logo is ‘strong, solid and in-your-face’ as the channel is targeted at male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets. The logo is red in colour which signifies energy, aggression and high action. ‘Thrill’ is embedded in bold font inside a rectangular block that reflects the personality and core values of the channels which are ‘daring’, ‘action-packed’, ‘electrifying’, ‘sporty’, ‘challenging’ and ‘adventurous’.

The logo of the channel promises to connect well with the mass male audiences in India.

Thrill marks RTL Group’s entry into the Asian television market. This is Reliance ADAG’s second International JV in the broadcasting space, the first being with CBS Studios International.

The channel is expected to go on-air by the end of June.